SEO Is Fading. I’m Rewriting for ChatGPT Now
The Content Shift No One Warned Us About
Let me paint the picture. You've got a blog. You’ve done the SEO thing. You know the dance: keywords, headers, internal links, optimized images… and for a while, traffic rolled in.
But lately? It’s like yelling into a digital void.
That’s because something major is happening—and nobody’s really talking about it loud enough:
👉 People aren’t Googling as much anymore.
👉 They’re asking AI instead.
And that means our content needs to pivot. Fast.
I recently wrote a blog post about exactly this shift: how to stop relying solely on SEO, and start optimizing for AI engines like ChatGPT and Perplexity instead.
🧠 Read the full blog here →
How to Pivot Your Content from Search Engines to AI Engines
Here’s the TL;DR if you’re the skim-and-go type:
What’s AI Traffic, Anyway?
It’s when someone asks ChatGPT something like “How should I cook ribs on a Big Green Egg?” and your blog post—maybe from 2021—ends up being the quoted answer.
Sometimes you get credit. Sometimes not. But either way, your content is now part of the machine. And if AI tools can't find you, you're invisible.
What I’m Doing Differently Now
🧱 Chunking content into Q&A-style sections
🗣️ Writing in my own voice—because AI can’t fake personality
🤖 Letting AI crawlers in through robots.txt (yup, that’s a thing)
📡 Publishing in AI-friendly spaces like Substack and Reddit
I’m not ditching SEO. But I am adapting. And if you're creating anything online right now—from newsletters to recipes—you probably should too.
Want to Future-Proof Your Content?
I broke down my exact strategy in the blog (with examples and a little wit):
🔗 How to Pivot Your Content from Search Engines to AI Engines
It’s not about gaming the system. It’s about showing up in the systems people are actually using now.
Let me know what you think. Are you seeing this shift too? Have your Google numbers dipped while AI tools take the spotlight?
Hit reply or leave a comment—I’d love to nerd out about this with someone other than an algorithm.
– Michael
@likeadad